• They creatively took things in a new direction that gave me just what I was looking for, even though I hadn’t known precisely how to describe it.

    Justin R Asana co-founder
  • Hands down, the best consulting and design relationship we’ve ever had. I can’t even imagine ever using anybody else.

    Brandon A Superlist co-founder
  • They did a great job in bringing a personality to our product. Highly recommended for a well thought out implementation.

    Mohit L Cisco
  • I think we’ve come up with something magical.

    Roian A Wrangler Jeans
  • Adam feels that when it comes to messaging people online, don’t just push your pills on people. Instead, listen, and write helpful prescriptions.

    Inc. Article
  • Adam has proven that people buy from you because they trust you have their best interest at heart. [You] move from salesperson to leader.

    HuffPost Article
  • Something I’m yet to experience anywhere else. I have +269.2% conversions from these principals.

    Prerna A Serial Entrepreneur
  • But when we tried [Adam and his team], our conversion doubled: it was the highest ROI on anything we ever spent.

    Simon B Serial Entrepreneur
  • We’re in a tough market and needed a way to really get peoples attention. Our video not only turns heads and attracts sales, but the sheer level of quality rubs off on our brand too.

    Stuart D Space Architectural
  • This looks so great!!! The characters are amazing. The whole package is great. You will be very busy.

    Derryn S Serial investor
  • We operate in one of the most competitive markets in the world. Our video not only cuts through the noise and attracts new customers, but helps us grow while everyone else is shrinking.

    Brett B Online casino founder
  • We’re already seeing a +43% conversion to cold traffic… We haven’t even started paid media yet!

    Michael T Threedium CMO
  • Great visual sense, amazing creativity, and gets each job done on time. I’m impressed by their ability to iterate with lots of incoming feedback. Really cares about the customer.

    Ricardo O ThousandEyes
  • Renovated our whole site, webapp design, and even the underlying codebase. Easy to work with, enjoy their work, and I’d definitely recommend them for any product team.

    Charlie A Fast500 SaaS brand
  • The smartest I've ever worked with. If you need someone who truly thinks through problems and helps sites grow, look no further.

    Justin B LifeChurch media
  • The brand has a personality now. There’s life behind the eyes. The community loves it.

    Alina S ZURB design

Why marketing feels harder these days

People scroll past your ads. They delete your emails. They bounce from your site. Not because your offer is bad, but because your marketing isn’t optimized for how people consume today. They're online to learn or be entertained… and if you’re not giving them both, you’re losing them to a competitor who does.

  • 80% of customers deem buyer experience as important as the products and services.1
  • 82% of marketing leaders find B2B marketing boring and repetitive.2
  • 90% of marketers agree blending education & entertainment enhances retention.3

Be the show, not the commercial break

It’s obvious in hindsight: give people what they came online for. When you combine what they want to learn with how they love to be entertained, things start changing:

  • Higher conversions

    Because they actually enjoy and appreciate seeing you in their world, unlike competitors.

  • Engaged leads

    Because what you’ve prepared for them is so good they want to keep interacting with you.

  • Loyal customers

    Because not only do they like your product, they also thoroughly enjoy the buyer experience.

Let them enjoy buying from you

The best buyer experience is like a tube of Pringles—once you pop, you can’t stop. No more chasing, convincing, or endless follow-ups: just a process that moves your audience from curious to hooked—so they buy on their own, without pressure. Our two-step framework makes that happen: blueprint what changes need to be made, then implement those changes on-budget with limitless world-class creative talent.

  • Education

    Sometimes we go online to learn something. We all like to learn in different ways, but learning always precedes a buying decision.

  • Entertainment

    Sometimes we go online to be entertained. We all have a different definition of what "enjoyment" looks like, so this is unique to each person.

  • Edutainment

    Edutainment is when we combine their learning style with their way of enjoying themselves. Done right, they'll love and look forward to more.

For the future of how we consume online.

Buyers don’t just want pretty designs, samey-salesy pages and Notion-knockoff UIs. People go online to learn or be entertained, and lean into brands that give us that. Everything our talent creates understands this, leveraging decades of edutainment experience so your audience will convert all on their own.

Optimized for your full buyer journey.

Your graphics, designs, videos and copywriting all have different jobs to do depending on where in the buyer experience they’re used. Everything you receive is focused on its specific JTBD (jobs to be done) within your sales cycle—making learning and buying enjoyable—as well as enhancing the overall user experience.

Works Great For Brands Just Like Yours

  • SaaS, tech & intangible products/services

    Digital products are invisible—no unboxing, no tangible experience, just features and promises. Our edutainment approach gives them personality and life, making your brand exciting and unforgettable. Just look at Salesforce, GitHub, and MailChimp—creativity turns brands into something people look forward to.

  • Tech founders, CEOs & serial entrepreneurs

    Your personal brand is a growth engine—building trust, closing deals, and accelerating business growth. The problem is, you’re busy. Cameras? Research? Daily content? It’s too much. Our edutainment processes are camera-free and hands-off, delivering engaging, insightful, and entertaining experiences your audience loves—without taking up your time.

  • Physical products with intangible benefits

    You’re not just selling what’s in the box—you’re selling the transformation it brings. A better life, a new feeling, a real change. Our edutainment processes make that transformation feel tangible, giving your results form and personality. And while competitors focus on the physical, you’ll be busy inspiring customers to fall in love with the outcomes only your brand, in their eyes, can deliver for them.

Everything you need to delight your audience, all included.

Whether you need some or all of the available services, you have access to all of them, and only pay for what you need:

Scroll-stopping graphics for social & blog posts.

Combine what prospects want to learn with their flavour of humour and enjoyment with valuable-driven, comedic graphics. Ideation, writing and artwork all included.

  • Image advertising on any ad platform
  • Social media content to engage your audience
  • Blog posts and website graphics they love
Learn more

Scroll-stopping cameraless videos & explainers.

From video ads to explainer content, we craft videos your audience will love and look forward to, supercharging engagement and CTRs. Ideation, scriptwriting, voices, animation, music and clipping all included.

  • Video ads for social media platforms
  • Social media content to engage your audience
  • Website explainer videos and user training
Learn more

More conversions with more immersive pages.

Publish and optimize pages your users enjoy visiting and love signing up on. Copywriting, design, artwork, development, and integration all included.

  • Landing pages for your campaigns
  • Dedicated pages for new products or offers
  • Interactive quizzes for higher user engagement
Learn more

Product UI to maximise retention & minimise churn.

Optimize your SaaS onboarding and UX for the highest enjoyment and lowest churn. Copy, design, artwork, and development and integration all included.

  • SaaS onboarding sequences
  • Overall product UI enhancements
  • User activation and retention experiences

Get as much enjoyable marketing creative & product design as you need.

Don't stress: everything is pay-as-you-go. Subscriptions are optional to reserve even better rates across all services.

For ad hoc needs

Pay As You Go

For infrequent production, one-off projects, or small budgets.

$0

monthly minimum
pay only for work requested

Includes:

  • Access every service above
  • Access entire talent pool
  • Basecamp + email support
  • Reserved production capacity
  • Bi-weekly status updates
  • Integrate with your PM tools
  • 0% discount on service pricing
Create your account Start when you're ready
For light-medium needs

Production Pass

For ongoing production with reserved capacity & better rates.

$3995

monthly minimum
billed monthly

Includes:

  • Access every service above
  • Access entire talent pool
  • Basecamp + mail support
  • Reserved production capacity
  • Bi-weekly status updates
  • Integrate with your PM tools
  • 10% discount on service pricing
Create your account Start when you're ready
For full-scale production

Studio Pass

For active, ongoing production with priority reserved capacity.

$9995

monthly minimum
billed monthly

Includes:

  • Access every service above
  • Access entire talent pool
  • Basecamp + email support
  • Reserved production capacity
  • Bi-weekly status updates
  • Integrate with your PM tools
  • 20% discount on service pricing
Create your account Start when you're ready
Not sure if it’s for you?

Try a virtual session

Try a free virtual consultation with ‘Ray the alien’, who will show you price estimates for any type of production.

Try it now
Need to talk it over?

Let’s have a chat

Email or Zoom with the Otherworldly team. Not a sales call—we’re here to answer questions.

Let’s chat

How this transforms your marketing & product:

  • Irresistible brand icon
    Ship creative assets your audience actually likes

    We produce more than just pretty visuals—we craft marketing creative that aligns with what your audience already loves to consume. From animated videos and eye-catching graphics to immersive pages and product UX, every asset is built to engage and convert.

  • Irresistible brand icon
    Unified execution across your entire funnel

    Your strategy isn’t a collection of isolated ideas; it’s a cohesive blueprint for success. Our production process brings every element together—ensuring that your social ads, website, emails, and product interfaces work in harmony throughout the buyer journey.

  • Irresistible brand icon
    Flexible pay-as-you-go options that grow with you

    Start with PAYG (pay-as-you-go)for one-off or occasional production. Add a monthly subscription when you want steadier production, reserved capacity, and better rates.

  • Irresistible brand icon
    Quality backed by decades of edutainment expertise

    Every asset is produced or personally directed by our founder—ensuring top talent and a unified creative vision. Our experience in edutainment means that nothing leaves our studio without the thoughtful, personality-driven touch that sets your brand apart.

  • Irresistible brand icon
    Copy, design, code, animation, artwork, email…

    You now have a creative arsenal optimized for customer delight, not industry norms. That’s why we’re able to make animated videos that lead to visually-immersive interactive quizzes, for instance. No more talent gaps: let’s make you the best in your market.

  • Irresistible brand icon
    We know what to build next when you don’t

    Our team doesn’t sit around absent-mindedly waiting for tasks to be assigned to us. If you’re unsure of what marketing materials your business needs next, we’ll review your marketing strategy and data, highlight exactly what needs to be created next, and get it done.

Frequently asked questions

Why not just hire in-house talent?

To access the same set of skills, you would need to hire:

  • Behavioral psychologist
  • Marketing strategist
  • Copywriter
  • Web designer
  • Product UI designer
  • Web developer
  • Conversion rate optimisation specialist
  • Gamification specialist
  • Scriptwriter
  • Advertising specialist
  • Animatic and thumbnail producer
  • Cut-out and paperless animator
  • Layout and background designer
  • Video compositor
  • Video editor
  • Production manager

Which you’re free to do, of course. But recruiting and managing 16 distinct roles — assuming you found great candidates and they love working with you — is more expensive and more challenging than having one flat fee with our team, which you can leverage on-demand.

Besides, you may not need all 16 roles every single month. With us, that’s not a problem. You only pay for what you need, when you need it.

Should I use PAYG (pay-as-you-go) or a subscription?

If you only need occasional work, such as an explainer video or webpage, PAYG makes the most sense. Ask for what you need, review the estimate, and we do the work.

If you expect ongoing production, a monthly subscription can make more sense. It reserves more consistent production capacity and gives you a generous discount on all services.

Monthly subscriptions are not "unlimited production", and they do not promise fixed output quantities. They simply make production smoother and less administratively expensive, so we pass those savings back to you as better rates.

How do I know this will work for me?

If we're producing creative based on a full-funnel strategy that represents your entire customer buying journey, you'll know because we'll be creating precisely what your audience has empirically demonstrated a keen interest in.

If we're producing creative based on some other strategy, short-term effectiveness will be in part dictated by that strategy. Medium-term we'll have gathered data together as a result of any creative assets that have shipped, and we'll be happy to recommend ways of improving creative performance based on available data, to make your materials perform as best as they can.

What happens after I pay?

Once you pay, the service begins from the date you choose — not necessarily the date you pay. For instance, if you pay on a Wednesday but want to start on Monday, or if you pay on the 28th but want to start on the 1st, that's fine with us. In the meantime, we'll get everything setup and ready to go on our side, so we can jump straight into production when we begin.

I don’t like retainers/subscriptions, do I need one?

No. You can create a PAYG (pay-as-you-go) account with a $0 monthly minimum, then request production whenever you need it.

Monthly subscriptions are optional. They are there for brands that already know they want ongoing production and would benefit from reserved capacity and discounted rates.

Can I cancel a monthly subscription?

Yes. Monthly subscriptions are month-to-month. If you cancel, your reserved capacity opens back up for other brands, and you can still continue with normal PAYG (pay-as-you-go) work indefinitely.

What's the difference between you and a marketing agency/consultant?

Agencies and consultants offer either creative talent or delegated SOP-driven resources, specializing in securing and fulfilling general marketing services for clients.

We offer edutainment-focused strategy and production, based on 20 years of domain specialization. Our team produces materials for our own initiatives, and also makes those services available to a handful of other brands at a time.

Everything we offer has been used extensively by ourselves in the market, as well as brands who work with us. There is no theory here. Just disruptive methods of marketing and brand development which we're making available to you.

Who’s doing the work? Who’s in the team?

Otherworldly is led by edutainment expert Adam Fairhead (ie. "Mr. Edutainment"!). He started the studio in 2009, and slowly expanded to a team of elite practitioners, each with a love for their craft and obsessive attention to detail. Only team members who have proven themselves under Adam’s (very) rigorous training for months (if not years) are permitted to go anywhere near our trusted clients. Adam is closely involved in every single project we take on, to ensure we maintain our reputation for producing among the best work in the market.

We’ve produced and sold products of our own, having first-hand experience of what works and what doesn’t. This is why we keep terms flexible: you can start with a small PAYG (pay-as-you-go) request before committing to ongoing production.

With 15 years of studio experience and over 20 years of product marketing experience, with brands ranging from bootstrapped startups to the large corporations, you’re in good hands.

What if I don't like the work you produce for me?

While we do have documented success stories, your best content won't be industry-specific: it'll be audience-specific. People engage based on their unique interests, not your industry, and not based on other business' audience interests.

Our focus is on creating materials that resonate with what your specific audience wants to learn, how they enjoy consuming online.

Our strategy process uncovers your audience wants to learn, how they'd enjoy consuming it. It comes with highly flexible terms, so you can be certain you've made the right decision without risk.

Can monthly subscriptions be larger than the ones listed?

Our monthly subscriptions don't limit production capacity, they just unlock better rates. You can exceed the subscription's allowance any month if needed. If you expect to exceed regularly, let us know and we'll make affordances for you.

What if I can't mentally picture how this will work for my brand?

That is totally normal. Just think of it this way: marketing materials that look really great, specifically made to be both valuable and enjoyable to your specific target audience. That which will draw them closer to you, rather than merely 'look nice'.

The strategy process exists to help define exactly what successful edutainment creative looks like, so we can all be crystal-clear on how best to connect with your audience in that way.

If you're still unsure, chat with our team, we'll help you see how it all works together for your brand.

Can I try a small project first?

Yes. Start with PAYG (pay-as-you-go). There is no monthly minimum, so you can begin with a small request and see how the relationship feels before committing to ongoing production.

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